NBA2K16
NBA2K16 wanted to be a story-driven game as much as a bball game. They got a famous storyteller to write and direct the storyline for it. We told fans to be the story. And they were like okay we will.
Twitter Casting Call
We held the first every Twitter casting call. Spike leaked a scene from the script, 11,000 people tweeted their auditions, and one man with Denzel-level talent was cast to star in the gameplay trailer.
Soundtrack Boomboxes
The soundtrack of the in-game story was probably better than the story itself, so we made a fuss about it and sent boomboxes and mixtapes to fans and influences.
Livin’ Da Dream Trailer
We made the gameplay trailer into a dramatic movie-style trailer. Be warned, it has mild to suggestive themes.
Awards / Press
2016 Clio Sports Silver - Social Media - NBA2K16 Spike Casting Call
2016 ThinkLA IDEA Awards - Best Social Campaign